BRANDED CONTENT AND STORYTELLING
Branded content is the creation of content linked to a brand that allows the company to connect with the consumer using sporting events. Specifically, the definition of Branded Content refers to an informative or entertainment content, without an explicit advertising message, produced ad hoc directly or on commission by a Brand, with the aim of conveying and consolidating the values connected to the Brand itself. and thus increase its awareness.
THE COMPANY
The product or brand of the company therefore becomes the main topic of our project, and it is our interest to make them visible to the public, in order to generate an increase in notoriety, and consequently, an increase in profit for the company. Our goal is to increase visibility, and to do so, we value any event, be it offline, online, live.
STAKEHOLDER
Who are the main stakeholders of this project? audience selected by influencers sports users (amateurs, spectators and participants) sports distributors (mass media, facility managers, information and cultural institutions) those who support sport in various ways (sponsors, national and local institutions)
