CONTENT PRODUCTION ?
The tools are Branded Content and Storytelling or the creation of content (images and videos) linked to a brand that allow the company to connect with the consumer through sporting events. There are many social networks of reference and audiences to be engaged. First of all, the influencer, that is the engine of persuasive communication of lifestyle, brand, use of product and service, specific to context, audience, notoriety and visibility. Secondly, the companies, supporters of the project, characterized by know-how skills such as to develop products for individual and collective well-being. Thirdly, sportsmen, or the first users of the company’s products and brands. All this mechanism for a single purpose: to connect the product to the consumer.
